Moved his Branding and Design Consultancy Momentum International B.V. from Amsterdam to Hong Kong in 2005 and named the new company Unlimited Innovation Ltd.
Continued to deliver strategic product design and development services to leading consumer brands, key retailers and inventors, managing the complete product development chain from idea generation to product manufacturing and packaging.
Created innovative baby and juvenile products, inspired by the birth of his own two daughters, and seeing an opportunity for contemporary, smart, design-conscious products with a very organic feel at affordable prices.
Interestingly, Hans does not have an educational design background, but an BSBA cum laude from Boston University and an MBA from Harvard Business School. He has previously worked at Heineken International, Bain Consulting, and Goodmark Group. He has a natural creative talent and his design skills are home-grown and self-trained.
Unlimited Innovation Ltd recently received The Shooting Star Award sponsored by the Dutch Chamber of Commerce, the Hong Kong Trade Development Council and Cathay Pacific Airways in 2013. This award accompanies previous recognitions including, 2012 DutchCham SME Pioneer Award in recognition for its successful employment of innovative business approaches and contributions to Hong Kong industry; iParenting Media Award for its BabyZoo Night Light, The Creative Child Award and 2010 Product of the Year Award for its BabyZoo Sleeptrainer
Stellario has been involved in the juvenile industry for most of his professional life. Starting as a sales representative in Italy for one of the world’s largest baby and toy companies, Chicco, he was soon asked to move to the US to manage the newly formed US subsidiary of that company. Over the next 12 years, he not only established the Chicco brand in the US but also discovered his passion for launching and building brands.
When Chicco decided to retrench and pull back from the US during the economic downturn in the early 1990’s, Stellario chose to remain in the US (possibly further inspired by his American wife and child) and moved to International Playthings, a privately-held US toy company specializing in both proprietary and distributed premium toy brands. In his role there leading sales and marketing, Stellario acquired insight into the different business models behind distributed versus owned brands. At this juncture in his career, he was approached by Parmalat, the Italian food giant, which was seeking to penetrate the US market. He was recruited to be Parmalat USA’s Vice President of Marketing, leading the US launch and overseeing Parmalat’s successful efforts to create a new category in the US dairy industry: shelf stable milk.
After three years with Parmalat USA, Stellario’s entrepreneurial inclinations led him to start his own company, Kastel International, in 1996. Having observed both the difficulties and opportunities that European companies face when entering the US market, he developed a model that allows European companies to approach the US market in a very lean and effective way, without the need for a distributor. This disintermediation returns control over pricing and brand management to Kastel’s clients, a strategy of particular importance for premium-priced juvenile products. Since then his clients have included numerous high-end European companies in the juvenile industry, each one of which he helped launch in the US.
Stellario’s passion is launching and building valuable brands in the US that answer parenting needs. His deep knowledge of US parents and their attitudes towards baby products is founded on a pragmatic sales approach based on long-standing relationships with key buyers of large chains, specialty stores and ecommerce companies. He also nurtures relationships with key industry influencers, from publications to bloggers, helping him keep his finger on the pulse of industry trends as well as provide access to brand-building communications opportunities for his clients. His industry network and knowledge was recognized by the Juvenile Products Manufacturers Association, which asked him to join their board of directors in 2014.